Feeling exhausted and overwhelmed by social media? If so, you may be suffering from something called “social media fatigue”.
Techopedia defines social media fatigue as something that “refers to social media users’ tendency to pull back from social media when they become overwhelmed with too many social media sites, too many friends and followers and too much time spent online maintaining these connections. Boredom and concerns about online privacy are also linked to social media fatigue.”
In the past few years, the number of social media platforms for personal, corporate, and professional use has exploded. Many users, especially early adopters, feel that they need to join every new platform that pops up which often leads to social media burn out.
A current trend shows that early adopters are beginning to rationalize their networks and many users are even abandoning some of the platforms. Ray Wang discusses this shift by saying “from loss of interest in Google+, Empire Avenue, to even FaceBook, people have started to selectively choose networks to combat overload and social media fatigue.”
Social media is going through what Wang calls the “five phases of the disruptive technology life cycle”.
• Phase One: “Eager early adopters.” With social media, early adopters enthusiastically experiment with new platforms and “attempt to apply the medium to everything.”
• Phase Two: “Ubiquitous usage.” Social media was, and still is, rapidly adopted by consumers across the globe.
• Phase Three: “Relevant rationalization.” Companies and consumers will only use the social media platforms that are necessary in any given situation.
• Phase Four: “Fatal fatigue.” Consumers will begin to abandon social media for various reasons, including irrelevant content and overwhelming advertising.
• Phase Five: “Revival and Rejuvenation.” A new era of engagement will follow once the social media platforms have matured.
So what can be done to avoid social media fatigue? Sukhraj Beasla offers some tips for staying sane and avoiding social media burn out.
First, it’s important to remember that you don’t have to be on every social media site out there. You should determine which social media platforms work for you and focus your energy there.
Second and third, get organized, plan out a social media calendar, and then schedule it out. (This really only applies to business-related social media, unless maybe you’re really organized.) To make things easier, you could also link your various social media accounts.
Fourth, remember to keep it simple. You probably know what works and what doesn’t, so it won’t hurt to repost or share something similar you posted a while ago.
And finally, Beasla reminds you to “be human.” If you notice social media fatigue start to set in, it’s time for you to step back and breathe.
Have you experienced social media fatigue? Do you have any other tips for avoiding social media burn out?